BRADE (SHOWLAB) signed a memorandum of understanding (MOU) on the 8th with The Cheongdam Culture & Arts Academy, an entertainment talent development center, at the Agape Building (formerly Hwarang) in Gangnam-gu, Seoul, for the sponsorship of SHOWLAB cosmetics and cooperation on social contribution initiatives.
BRADE (SHOWLAB), a manufacturer of apparel and cosmetics, recently launched its own cosmetics brand, “SHOWLAB,” and has begun expanding sales in both domestic and overseas markets, including Vietnam, the Middle East, and Australia. Last year, the company obtained U.S. FDA 510(k) clearance for its Korean-made medical gowns and entered the U.S. market. As part of its strategy to further expand into global markets, BRADE has agreed to cooperate with The Cheongdam Culture & Arts Academy.
BRADE CEO Seungju Shin attended the event together with SHOWLAB model Kim Sun-young. Kim Sun-young, who recently appeared as a commercial model for Haribo Golden Bear, also drew considerable attention at the event.
[Reporter Ahn Jae-hoo, Global Epic]