BRADE joined the presidential economic delegation to the Middle East as part of its global expansion strategy. CEO Seungju Shin took part in the Saudi Arabia and Qatar programs, including the Korea-Saudi Forum and the Korea-Qatar Forum.
During the visit, BRADE explored opportunities with cosmetics manufacturers, distributors and healthcare-related partners, focusing on exports and potential local OEM production in Saudi Arabia and Qatar.
BRADE’s medical gowns have met ASTM Level 3 requirements, while the company has also been preparing for entry into the U.S. federal procurement market. Alongside its medical business, BRADE is expanding SHOWLAB and its broader K-beauty activities. During the Saudi visit in October 2023, BRADE signed an MOU with Gulf Care Factory for cooperation in the export and manufacturing of Korean cosmetics.